Why Hiring a Professional Photographer is Crucial for Marketing Your Property

One of my personal standards: Presentation is EVERYTHING. However, this is especially true in real estate. As we in the business begin to anticipate and prepare for what is projected to be a very busy real estate season, we start focusing on “best practices”, and first impressions are key to success. With potential buyers scrolling through countless listings online, your property's photos need to stand out amidst the competition. That's where the importance of hiring a good photographer comes into play. Here are my primary reasons for investing in really great photography.

Knowing the Current Buyer:

A skilled photographer has a keen eye for detail and knows how to capture the essence of your home, which is very important to today's consumer. Current real estate advice on photography: More photos that inspire emotion or a lifestyle, fewer towards a large quantity of photos. Showcasing not just the physical features, but also the atmosphere and ambiance that make your property unique. From the warm glow of natural sunlight streaming through the windows to the cozy fireplace that beckons visitors to unwind, a good photographer can bring these elements to life in a way that resonates with potential buyers.

Aerial Photography Adds Important Perspective:

We are spoiled here with our incredible views, but rather than making the tired claim, “Great Location!”, aerial photos can speak volumes. Now an industry standard, adding this perspective showcases a property's landscape, but also provides a bird's-eye view of the entire property in its community and surroundings which can be key to someone who is shopping remotely for a home.

Planning Photography For a Sale:

We don’t always get the luxury of marketing a property when everything is in bloom. Whenever possible, I arrange for my clients to have a few exterior and aerial photos taken on a beautiful Montana bluebird summer day, instantly capturing the attention of prospective buyers.

Investing in a good photographer to market your property is a must for my business. Not all are created equal, but there are some great ones out there, and they are worth their weight in gold. Luckily, I have got the A-Team on speed dial.